Thinking about launching a membership but not sure if you’re ready? Here’s the truth — you’ll never feel totally ready. In this post, I share what my daughters’ soccer tryouts taught me about taking the leap, plus practical tips for testing your idea, checking your numbers, and keeping things simple as you start your membership site.

Learn how coaches, course creators & membership owners can optimize for both SEO and AIO (AI Optimization) to stay visible as search evolves in 2025.

Learn how to connect ThriveCart and Membership.io for a high-converting, automated sales-to-delivery system. Ideal for coaches, creators, and course builders.

When public speaker Jeff Wu needed a website fast, we turned around a clean, confident Squarespace site in just three working days. Built to support his upcoming keynote and long-term speaking goals, this project blends strategic design, email setup, and Shell Creative’s signature done-for-you ease.

When longtime client Heidi Dean’s WordPress site broke right before a major launch, we rebuilt her brand-new site in just one week—combining expert strategy, bold design, and hands-on mentorship.

Just back from Social Media Marketing World in San Diego—and while the weather back home isn’t nearly as sunny, my inbox (and brain!) are buzzing with fresh ideas. In this post, I’m breaking down the most powerful email marketing tips I learned from industry expert Jay Schwedelson—simple tweaks that can seriously boost your open rates, clicks, and confidence. Let’s make your next email a “shell, yes!” kind of send.